Guide · AI executive assistant

An AI executive assistant for founders

Ordaily is an AI executive assistant built for founders. It takes the admin layer off your plate (the triage, the scheduling, the follow-ups, the “quick” replies that eat the afternoon) and runs it from WhatsApp, so you deal only with the decisions that actually need you. It drafts in your voice, books your meetings and briefs you every morning, and it never acts without your approval.

The founder’s real problem: the day never belongs to you

You didn’t start a business to manage an inbox. But the average professional is interrupted 275 times a day, handles around 117 emails a day, and loses close to three days a week to “work about work”: the coordinating, chasing and status-updating that isn’t the work itself. For a founder wearing every hat, that’s the whole week.

Sources: Microsoft 2025 Work Trend Index (interruptions; emails per day); Asana Anatomy of Work Index (“work about work”).

What it does

A good EA doesn’t just answer: it acts

Triages your inbox

Into Urgent, Priority and Follow-up, and only interrupts you when it matters.

Drafts in your writing voice

Ready for a one-tap approval. It never sends without you.

Guards your calendar

Books meetings, and turns transcripts into summaries, action items and follow-up drafts.

Briefs you at 06:45

Your day, your inbox, and what needs you, as a message or a voice note.

Scales with you

Premium adds a Meeting Coordinator, research reports and premium voice; Enterprise adds a Cloud Agent for scheduled long-horizon tasks, held for your approval.

Runs through approval

Everything is proposed for your yes, and you can disconnect any tool at any time.

Why WhatsApp, not another dashboard

Founders don’t need one more app to check. Ordaily lives in WhatsApp (the app you already have open) so it reaches you instantly and you reply in seconds, by text or voice note. There’s a full dashboard too, if you want it, but you never have to open it.

It sits on top of your existing stack

Gmail, Google Calendar, Google Drive, Outlook and Fireflies on every plan, with Microsoft Calendar and more connectors on the way. Google and Microsoft connect directly; Fireflies through a secure OAuth handshake you approve. You keep working exactly as you do now. Ordaily just adds the layer that reads across your stack and acts where it counts.

Trust

Powered by Claude and ElevenLabs. POPIA-compliant, hosted in Johannesburg, encrypted in transit and at rest, undergoing independent security assessment (Google CASA), and your content is never used to train any model.

Pricing

Launch pricing, locked for 12 months: Standard R999/mo, Premium R2,500/mo, Enterprise R4,999/mo (then R1,500 / R3,500 / R7,500). Billed in ZAR; USD guide $60 / $150 / $275. Sign in with Google and you are working in 90 seconds.

Questions

Can it really write like me?
It drafts replies in your own writing voice for your approval: you review before anything sends.
Is it autonomous?
Only where you allow it. By default it proposes and you approve. Enterprise adds a Cloud Agent for scheduled long-horizon tasks, still within the guardrails you set.
Do I need to be technical?
No. Sign in with Google, connect your inbox and calendar, and it is running in about 90 seconds.
What does it cost?
Launch pricing, locked for 12 months: Standard R999/mo, Premium R2,500/mo, Enterprise R4,999/mo (then R1,500 / R3,500 / R7,500). Billed in ZAR; USD guide $60 / $150 / $275.

Illustrative: a founder gets the 06:45 brief, sees three Urgent emails already drafted, approves two and edits one, and books a meeting by replying to the calendar suggestion, before the first coffee. (Illustrative; not a real account.)

Give the admin to Ordaily

POPIA-compliant · Approval on everything · Your data is never used to train any model